B2B brand management

The Peak ConsultingServicesB2B brand management

The First Official Egyptian Localization Project A New Era for Egyptian Brands: The Philip Kotler Top 30 Market Benchmark Apply for Official Recognition Powered by Peak Consulting in collaboration with Philip Kotler, this project focuses on localizing Egyptian corporate success. We are officially documenting their achievements from the last three years in the world’s definitive guide to B2B management.
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ABOUT B2B BRAND MANAGEMENT BOOK

B2B Brand Management

Authored by Philip Kotler, Dr. Waldemar Pfoertsch, and Assem Seliem, is the definitive guide to building and managing powerful brands in business-to-business markets.

Recognized globally as the leading resource on B2B branding strategy, the book combines cutting-edge marketing theory with real-world case studies from companies that have successfully built strong, competitive B2B brands.

B2B Brand Management is used by:

  • Marketing and business leaders looking to strengthen their brand positioning
  • Consultants and strategists implementing B2B branding frameworks
  • Business schools worldwide teaching advanced marketing strategy
  • B2B companies seeking proven models for brand growth

The book provides a comprehensive framework for understanding how B2B brands are built, managed, and scaled—offering strategic insights that apply across industries and markets.

Register now to participate in the B2B Brand Management book

Join now to evaluate your company for the Kotler book participant

The presence of your company in the book signifies official recognition in the most important book in the world and documentation of the achievements you've made over the past years

Register Now
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About B2B Brand Management Egypt Edition

B2B Brand Management - Egypt Edition- A Historic Milestone

The B2B Brand Management – Egypt Edition, co-authored by Philip Kotler, Dr. Waldemar Pfoertsch, and Assem Seliem, is the first regional edition of this landmark publication.

It documents 25 leading Egyptian B2B brands that have demonstrated:

  • Exceptional strategic marketing and brand positioning
  • Measurable business impact and market leadership
  • Resilience and growth under challenging economic conditions

These case studies provide invaluable insights for businesses across the Middle East and globally showing how Egyptian companies have successfully built strong B2B brands in dynamic, competitive markets.

The Egypt Edition will be:

  • Published and distributed globally in 77 Country
  • Taught in universities as part of B2B marketing programs
  • Used by business leaders, consultants, and researchers worldwide

This edition places Egyptian business excellence on the global stage proving that world class B2B branding happens here

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About B2B Brand Management Co-Authors

Philip Kotler - The Godfather of Modern Marketing

Philip Kotler is universally recognized as the father of modern marketing and the world's foremost authority on marketing strategy and management.

As Professor Emeritus at the Kellogg School of Management, Northwestern University, Kotler has shaped how businesses understand and practice marketing for over five decades establishing the frameworks and principles that define the field today.

Global Impact & Recognition:

  • Author of 60+ books translated into 25+ languages, including the globally recognized Marketing Management, the most widely used marketing textbook in business schools worldwide
  • Consulted for Fortune 500 companies including IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, Samsung, and Microsoft
  • His marketing frameworks are taught in every major business school and used by marketing professionals globally
  • Ranked among the top 10 business thinkers by leading publications and cited as one of the most influential minds in management history.

Philip Kotler didn't just write about marketing, he defined the discipline.

His frameworks for market segmentation, targeting, positioning, and the marketing mix (4Ps) form the foundation of how businesses approach strategy, branding, and customer engagement worldwide.

Working directly with Dr. Waldemar Pfoertsch and Assem Seliem on the B2B Brand Management – Egypt Edition, Kotler brings decades of strategic insight and global expertise to document how Egyptian B2B companies build powerful brands in dynamic, competitive markets.

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About B2B Brand Management Co-Authors

Dr. Waldemar Pfoertsch:

The Father of B2B Brand Management Worldwide

Dr. Waldemar Pfoertsch is globally recognized as "The Father of B2B Brand Management", the leading authority on building, managing, and scaling brands in business to business markets.

With decades of international business experience and a demonstrated track record in research, consulting, and education, Dr. Pfoertsch has shaped how companies worldwide approach B2B branding strategy and business to business marketing.

Expertise & Global Impact:

Dr. Pfoertsch is an internationally recognized expert in:

  • B2B Brand Management – Pioneering frameworks for building strong business brands
  • Digital Transformation – Guiding companies through technology-driven business evolution
  • Intercultural Communication – Navigating global markets and cross-cultural business dynamics
  • Business Planning & Strategic Consulting – Designing growth strategies for complex B2B organizations
  • Coaching & Sales Excellence – Developing high-performance commercial teams

Academic Foundation:

  • Ph.D. in Technology Transfer from the Free University of Berlin
  • Extensive research and teaching in international business and emerging technologies
  • Published widely on B2B branding, technology adoption, and global business strategy

In this landmark publication, Dr. Pfoertsch, alongside co-authors Philip Kotler and Assem Seliem, applies his deep expertise in B2B branding to document how 25 leading Egyptian companies have built strong, competitive brands in dynamic markets.

His work elevates Egyptian B2B brand management to global standards proving that world-class branding happens here.

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About B2B Brand Management Co-Authors

Mr. Assem Seliem

Assem Seliem is Kotler Strategic Partner in Egypt & Co-Author of B2B Brand Management Book

Assem Seliem is a marketing strategist and business consultant serving as the exclusive Strategic Partner of Philip Kotler in Egypt the first and only Egyptian to achieve this distinguished partnership.

As co-author of B2B Brand Management – Egypt Edition-  alongside Philip Kotler and Dr. Waldemar Pfoertsch

Assem brings global marketing frameworks to Egyptian and regional businesses, elevating B2B brand management to international standards.

Expertise & Regional Leadership:

With extensive experience in strategic marketing consulting across the Middle East, Assem has partnered with:

  • Arab ministries and governmental entities across Egypt and the Middle East
  • Leading B2B companies in sectors including technology, healthcare, manufacturing, logistics, and professional services
  • SMEs and growth-stage companies seeking to build strong, competitive brands

His work focuses on translating Kotler's marketing frameworks into practical, executable strategies that drive measurable business growth in regional markets.

Through B2B Brand Management – Egypt Edition, Assem documents how Egyptian companies build world class brands under real market conditions proving that strategic marketing excellence is built in Egypt.

B2B Brand Management Egypt Edition - Benefits for Selected Companies

THE OPPORTUNITY

Being featured in Kotler’s B2B Brand Management series positions your company among a select group of global and regional leaders shaping modern B2B marketing practice. Inclusion provides authoritative validation of your brand strategy, amplifies your thought leadership, and embeds your success story within a globally recognized knowledge framework used by executives, academics, and practitioners worldwide.

Industry Benchmark Positioning

You become the reference others study.

Being documented in B2B Brand Management positions your company as an industry benchmark—not just successful, but strategically exemplary. Your brand becomes a case study taught in universities and referenced by business leaders globally.

  • Enhanced market authority, stronger competitive differentiation, and recognition as a thought leader.

 

Global Credibility & Validation

Third-party endorsement from the world’s leading marketing authority.

Kotler’s recognition carries weight no marketing campaign can replicate. Inclusion in this publication is authoritative validation that your brand strategy, execution, and results meet world class standards.

  • Elevated reputation with clients, partners, investors backed by credibility that’s earned, not bought.

Continuous Strategic Partnership

Ongoing support from Kotler’s Egypt team.

This isn’t a one time feature, it’s an active partnership. Selected companies receive:

  • Annual strategic reviews and brand assessments
  • Guidance on evolving market trends and best practices
  • Access to Kotler frameworks and global B2B insights

Your brand strategy stays sharp, relevant, and globally competitive.

Register now to participate in the B2B Brand Management book

Join now to evaluate your company for the Kotler book participant

The presence of your company in the book signifies official recognition in the most important book in the world and documentation of the achievements you've made over the past years

Register Now
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About B2B Brand Management Egypt Edition

What's Included for Selected Companies

Full Case Study Documentation

In-depth assessment of your brand's market positioning, competitive differentiation, and strategic effectiveness conducted by the Kotler Strategic Partnership team in Egypt.

3-5 page strategic case study in the B2B Brand Management – Egypt Edition, documenting your company's brand strategy, market positioning, and business impact. This case study will be:

  • Published Locally and distributed internationally
  • Taught in universities and business schools worldwide
  • Referenced by business leaders, consultants, and researchers

Global Visibility & Credibility

Official recognition as a company featured in a Kotler publication, providing unmatched third-party credibility and association with the world's leading marketing authority.

International exposure through:

  • Local book distribution (available worldwide)
  • Academic citations and references
  • Business media coverage
  • Digital visibility across Kotler's global network

Feature at the Official Egypt Launch Event

Prominent recognition at the B2B Brand Management – Egypt Edition launch event, attended by:

  • Philip Kotler and Dr. Waldemar Pfoertsch (co-authors)
  • Business leaders, marketing executives, and government representatives
  • Media and academic institutions

Your company will be showcased as one of Egypt's leading B2B brands.

Academic Selection & Evaluation Framework | Selection & Qualification Process

Phase I: Institutional Submission & Documentation

Interested organizations must formally register and submit comprehensive documentation evidencing:

  • Strategic brand positioning and differentiation
  • Market performance and competitive standing
  • Organizational growth indicators and business impact
  • Strategic alignment with the book's thematic framework
Academic Selection & Evaluation Framework | Selection & Qualification Process

Phase II: Local Academic Review & Initial Assessment

Submissions undergo academic evaluation by the Kotler Egypt Academic Committee, assessing:

  • Strategic coherence and brand governance maturity
  • Relevance to the Egyptian B2B ecosystem
  • Potential fit for case study development

Shortlisted companies will be invited to an introductory meeting with the Egypt team to discuss their brand strategy, market positioning, and strategic journey in greater depth.

 

Academic Selection & Evaluation Framework | Selection & Qualification Process

Phase III: Global Academic Validation

 

Qualified cases advance to secondary validation by the Global Kotler Research Network, led by Dr. Waldemar Pfoertsch, ensuring:

  • Methodological rigor and strategic relevance
  • International applicability and academic integrity
  • Suitability for inclusion in the first Egyptian edition
Academic Selection & Evaluation Framework | Selection & Qualification Process

Phase IV: Selection Notification & Global Team Meeting

Selected companies are formally notified of their inclusion in the publication.

Following notification, a congratulatory meeting is held with the international team, including Dr. Waldemar Pfoertsch, to:

  • Congratulate the company on their selection
  • Introduce the global research framework
  • Outline next steps in case study development
Academic Selection & Evaluation Framework | Selection & Qualification Process

Phase V: Case Development & Academic Interviewing

Approved organizations engage in structured academic interviews with the local Kotler research team to:

  • Document strategic decision-making processes
  • Capture key milestones and market challenges
  • Gather empirical evidence for case study enrichment

Additional documentation may be requested to ensure depth and academic rigor.

Academic Selection & Evaluation Framework | Selection & Qualification Process

 Phase VI: Academic Contribution Fee

Upon confirmation, a one-time academic contribution fee is settled with The Peak Consulting, the official Kotler representative in Egypt.

Payment structure: 100% due during case writing phase.

This fee supports:

  • Research operations and fieldwork
  • Peer review and editorial governance
  • Academic publication standards and global distribution
Academic Selection & Evaluation Framework | Selection & Qualification Process

Phase VII: Final Review & Company Approval

After case development, the completed case study is formally submitted to the company for review and approval.

The company reviews all content and provides final written approval confirming:

  • Accuracy of all documented information
  • Authorization for publication in the book

Only officially approved content will be published in the final edition, ensuring full transparency and company control over how they are represented.

Academic Selection & Evaluation Framework | Selection & Qualification Process

Phase VIII: Publication & Launch

Selected companies are featured in the B2B Brand Management – Egypt Edition, launched officially at a high-profile event attended by:

  • Philip Kotler and Dr. Waldemar Pfoertsch
  • Business leaders and government representatives
  • Academic institutions and media

The book is published globally, distributed internationally, and taught in universities worldwide.

Register now to participate in the B2B Brand Management book

Join now to evaluate your company for the Kotler book participant

The presence of your company in the book signifies official recognition in the most important book in the world and documentation of the achievements you've made over the past years

Register Now
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B2B Brand Management Egypt Edition

Publication, Recognition & Academic Forum

  • Official public announcement of the Top 25 Egyptian B2B Growth Case Studies (Last 3 Years) Across All official Platforms.
  • Full academic review and validation of each case study
  • Final review meeting following written submission
  • Formal book launch ceremony with participating companies recognized as official academic contributors
  • Sponsorship opportunities available under exclusive academic partnership tiers
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B2B Brand Management Egypt Edition

Academic Compliance & Governance

At Peak Consulting, we operate under a strict Academic Compliance & Governance Framework to ensure the highest standards of credibility, transparency, and strategic integrity in all submitted case studies and partnerships.

Our governance model aligns with internationally recognized strategic standards and guarantees that every submission undergoes a rigorous validation process before approval.

Admission Rules & Eligibility Criteria

To maintain academic and professional excellence, all submissions must meet the following criteria:

  • Case studies must be supported by verifiable and documented evidence.

  • All data, results, and claims must be measurable, authentic, and auditable.

  • Submissions must align with internationally accepted strategic and academic frameworks.

  • Incomplete or unsupported documentation will not be considered.

This structured admission process ensures credibility, fairness, and strategic value across all participating organizations.

Rejection Policy

We maintain a zero-tolerance compliance policy.

  • Any submission that fails to meet governance standards will be rejected without exception.

  • Non-compliant case studies, unverifiable data, or unsupported claims will not proceed to evaluation.

  • There are no discretionary approvals outside the established framework.

Our rejection policy protects the integrity of the program and preserves its academic authority.

Official Communication & Strategic Representation

To ensure full governance compliance, strategic alignment, and procedural integrity, all official communication must be conducted directly through Mr. Assem Seliem and Peak Consulting.

Mr. Assem Seliem Co Author and Exclusive Strategic Kotler Partner in Egypt | Managing Partner The Peak Consulting.

Peak Consulting serves as the exclusive and authorized strategic gateway for all submissions, inquiries, evaluations, and formal correspondence within Egypt.

No third party representatives, intermediaries, or external communication channels are recognized or authorized.

All documentation, case study submissions, and official coordination must be processed directly through Mr. Assem Seliem and Peak Consulting to maintain transparency, credibility, and academic governance standards.

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B2B Brand Management Global Editions

B2B Brand Management - Jordan Edition

The book was published in Jordan in December 2025, marking the third edition for the third consecutive year, under the sponsorship of the Talal Abu-Ghazaleh Foundation, with the presence of Philip Kotler and Dr. Waldemar as well.

Amazon: B2B Brand Management: Case Studies Collection, Jordan Edition

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B2B Brand Management Global Editions

B2B Brand Management - Morocco Edition

The book was published in Morocoo in December 2025, marking the third edition for the third consecutive year, under the sponsorship of the Talal Abu-Ghazaleh Foundation, with the presence of Philip Kotler and Dr. Waldemar as well.

Amazon: B2B Brand Management: Case Studies Collection, Morocco Edition

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B2B Brand Management Global Editions

B2B Brand Management - Qatar Edition

The book was published in Qatar in Novamber 2025, marking the third edition for the third consecutive year, under the

Amazon: B2B Brand Management: Case Studies Collection, Qatar Edition

B2B Brand Management Egypt Edition

Selected Companies

Case Study Registration Form

Academic Evaluation & Strategic Selection Program

To apply for inclusion within the Academic Governance & Strategic Evaluation Framework, please complete the form below with accurate and verifiable information.

All submissions undergo a structured compliance review. Only fully documented and eligible case studies will proceed to evaluation.